Enewsletter case study
October 22nd, 2009 • E-newsletters, Marketing, Uncategorized, Web media
Waikokopu Cafe is extending its opening hours – chef Hughie Blues is introducing a divine evening menu, available from 6pm from Thursday to Saturday. Waikokopu is a bit of a local institution and generally they don’t need to advertise or market too heavily – partly because reputation does most of the work and partly because of their location at the Treaty Grounds – almost every visitor to the Bay comes to Waitangi to see the Treaty House and invariably they want to be fed and watered at some stage of the day. Waikokopu is the dedicated spot.
However, on this occasion, Waikokopu needed a bit more than the power of word of mouth or excellent location to communicate their evening timetable, so we decided on an email newsletter. Employing the skills of a graphic designer we put together a simple graphic that could be embedded as a jpg in a regular email and sent out to the Waikokopu contact database along with a copy of the evening menu. We gathered a list of all the local motel operators and also sent the e-newflash out to them. Et voila! One mini marketing campaign complete.
It’s a cost-friendly way to talk to you customers. There are many more sophisticated methods of sending out enewsletters than using an image in Outlook; in fact there are countless software programmes and companies dedicated to this kind of e-marketing. But for first timers with a manageable contact list, this method is fine. You don’t need to be flash to marketing your product successfully. You just need to put in a bit of thought.
Note that there are some rules to e-newsletters.
Firstly, you need to make sure you have something to say and then make sure you are using this method of marketing legally – your email database should be honestly gathered from correspondence or individual selection. More on the rules of spam and the ways to set up a contact database next time.