Goodcopybadcopy
February 25th, 2010 • Copywriting, Social media, Web media
To obfuscate: /ˈɒbfʌskeɪt/, /ˈɒbfəskeɪt/
Clare Lynch gets a lot of mileage out of poking fun at corporate speak in her blog goodcopybadcopy. When you’re writing for business it’s tempting to fall into the comfortable cliche of those intelligent sounding words and phrases to make something sound bigger and better than it really is or to disguise what you’re actually saying.
Here at Langford Ink we eschew obfuscation! (that’s a fumblerule by the way.)
And here at Copyblogger you might learn how not to obfuscate, how to feel generally rubbish about your writing abilities and the failure of your blog to attract thousands of followers (and dollars), but more comfortable in the knowledge that you are not alone.
And guess what? You can follow them on Twitter here and here.