Waikokopu Cafe @ www.waikokopu.co.nz
March 12th, 2010 • Copywriting, Graphic Design, Marketing, Web media
For a simple, low budget website visit Waikokopu Cafe at www.waikokopu.co.nz. This was designed in photoshop using a well-balanced but simple grid as a template. The style very much conforms to Waikokopu’s existing brand identity (see here for a sample of recent artwork), using fresh green colours, some classic location shots mixed up with foodie images. The psd file is then sliced and coded. It uses Typolight as the CMS so it’s straightforward to update. Once the site has had a good dose of search engine optimisation – both by the developer and by the client getting their URL out to all the relevant sites to generate some traffic – this site will become an effective marketing tool.