Hebe: a new brand for CMC Design

May 1st, 2012 • Graphic Design, Marketing

Wow, was this logo a long time coming!

We’ve been talking about the name for the www.cmcdesign.co.nz children’s range of furniture for over a year now. We started off with Seedlings, which we liked – I still like it – but there is a children’s retail outlet called Seedlings so we were going to be fighting against an existing brand that was too similar to Craig’s product.

After many cups of tea and much frowning, all we could really agree on was that the name should be a New Zealand word, an organic word, something not too long or hard to say, something that children would cotton-on to quickly. The word Hebe was a throwaway example, but somehow it stuck. Not only is it a native New Zealand plant, but it also happens to mean “youth”. In fact, in Greek mythology Hebe is no less than the Goddess of Youth. What a happy co-incidence.

Our budget for developing the logo was restricted. So together, Craig and I identified a font we liked as phase one. The second phase was to design a simple motif that would help illustrate the word. The obvious choice was an illustration of a hebe plant; after a few attempts to capture a likeness that would also work as a stamp, we reached this lovely, simple logo.

You will see from CMC Design’s Facebook page, our model Miss Evie is a wonderful sparky representative for this new brand!

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